Richard Dowling, SVP consulting at ThinkAnalytics commented, “Our continued collaboration with Proximus is powering one of the most intuitive and intelligent user interfaces available today. We have already seen the power of how personalized recommendations drive viewers to content, increasing engagement, and we look forward to Think360 delivering deeper levels of personalization and a truly dynamic user experience.” Think360 delivers advanced search and content discovery as we focus on increasing user satisfaction and loyalty on Pickx. Raphaël De Beys, TV platforms and chapter area lead at Proximus, said, “Having worked closely with ThinkAnalytics over five years, we are pleased to extend our successful partnership. Proximus is also deploying the ThinkEditorial campaign management system and ThinkUX which support Proximus to move to a content-centric, carousel-based UI populated with personalised recommendations from the ThinkAnalytics engine. In aim of targeting the Belgian market, the provider has ensured content and user preferences are available in three languages for viewers.
The extended partnership will see ThinkAnalytics’ Think360 uses AI and machine learning to analyse Pickx subscribers’ interests and viewing behaviour to help users find new content quickly and easily.
SERVICE ITPV ANDROID
Technology outfit ThinkAnalytics is to power Belgium’s digital service provider Proximus’ Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices.
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